Life’s still not easy for European producers. Even though we are living in the Myspace era and the beats don’t have to hide, the production contributions from Euro beat-smiths are still rare on American major LP’s.
Same thing happening in Germany. Producers are working with German heavyweights, having hits, while they still slightly known in the US. Unlike Crada.
The Frankfurt based producer/songwriter is responsible for the latest D-Block single “Get That Paper” and most recently landed a beat on Kid Cudi’s major debut album Man On The Moon: The End Of Day. Crada has the German rap media going nuts, reason enough to invite the shooting star to a little interview.
Carsten: What’s up Crada? Thanks for taking the time and hanging with us. For those who are unfamiliar with you, please go ahead and introduce yourself.
Crada: Sure. My name is Crada and I am a 27 year old producer/songwriter located in Frankfurt, Germany.
Carsten: What are your main musical influences?
Crada: Mainly it’s east coast rap of the late 90s such as Onyx and of course the Wu Tang Clan. But I also got influenced by a lot of different styles of music. I started DJing when I was 13 and that was basically when I started digging for UK-Breakbeat-Records by artists like The Prodigy, which were pretty rare in my small bavarian hometown.
Carsten: What type of equipment do you use?
Crada: I am working with ProTools LE using a Quad-Core-PC to run the system. Pretty much everything I do is software-based. I have never been using much hardware except for my Juno-106. I think that’s all you need in these days.
Carsten:I feel a huge buzz surrounding you since you landed a beat on Kid Cudi’s major debut Man On The Moon. Can you tell us the story behind that track?
Crada: Man, that story is crazy! I made the beat in January 2007. By that time we just got in contact with the management of Chip Tha Ripper, so we sent them some beats including the one for “Hyyerr”. Chip layed some vocals on it and showed it to Cudi, who seemed to be pretty excited about it since he asked Chip to give him the song for his album. Chip was cool with it! So they kept the song on lock waiting for that Cudi-Album to be released some time. And that was even before he got signed to Kanye’s G.O.O.D. Music and even before “Day N’ Nite”!
And here’s the scoop: We did not know anything about that until Cudi’s a&r called us around 4 months ago. And by that time Cudi did not even record his verse yet! “Hyyerr” must have been some of the last tracks he recorded for “Man on the Moon”. But in the end it’s all good: The song is crazy and the fans love it!
Carsten: Beside Cudi, what other artists have you worked with yet?
Crada: In the U.S. I worked with D-Block, Termanology, Stat Quo, Sheek Louch, Talia Coles and others. But since I am based in Europe I mainly worked with a lot of big artists over here. I also had a few releases in Russia, Switzerland, Austria and Israel.
Carsten: Being a German producer, is the struggle just a bit harder to get “known”? How do you get in contact with artists such as D-Block?
Crada: Definitely. Everything is a lot harder in the U.S. That’s basically because you got way more talented producers . And that’s why it takes a whole lot more effort in networking to get your shit heard. And that doesn’t even mean that you will actually have release some time soon. But when it comes to networking I have the best man there is: DJ Kitsune. Him and B.A. are taking care of all of my business related issues worldwide. Kitsune was also the one building the contact to D-Block and Kid Cudi.
Carsten: I’m sure you know the Dutch producer Nicolay, who moved to the States. Is that an option for you too?
Crada: Well, I haven’t met him so far but of course I know his music. Moving to the U.S. is definitely an option and lately I have been thinking about this way more often. If success keeps coming the way it did this year this will be the next step.
Carsten: Can you talk about some upcoming projects? What’s next for you?
Crada: I am working with a lot of U.S. artists right now and things are really going great. But experience showed that nothing is certain until you can actually go to Amazon and buy the record, if you know what I mean. But when it comes to new releases you will definitely be one of the first to know!
Carsten: If you could choose one artist or a group to work with, who would that be?
Crada: Jay-Z, there’s no doubt about it. He is the G.O.A.T.!
Carsten: Crada, one thing KevinNottingham.com is known for are our Remix Contests. We got a lot of aspiring and talented producers reading this site. What would you tell them? Can you give them any advice?
Crada: Of course, I know. My advice: Stay focused and work hard! And as soon as you think you gave a 100% percent … step your game up and make it a 150%. If you want to make the next big hit record you got to be aware that there’s at least 10,000 people trying to do the same this very moment.
Carsten: Last and favorite question: If you could only take one record on a deserted island with you, what album would that be?
Crada: LOL This is easy, cause there is one record I brought to every island I have been yet: “Reflection Eternal” by Hi-Tek and Talib Kweli. Ain’t nothing better than listening to “Good Mourning” while watching the shore.
Carsten: That’s a wise choice, any last words or shout outs?
Crada: First I would like to thank KevinNottingham.com for giving me the opportunity to introduce me to your audience! If you wanna be up to date with what I am doing you can follow me on twitter.com/the_real_crada or myspace.com/Crada.
Check out some Crada productions below:
Kid Cudi: Hyyerr (feat. Chip The Ripper) (off Man On The Moon: The End Of Day)
Young Buck: We Going Shoppin’